Every year, as Diwali approaches, the air is filled with a palpable sense of excitement. One that makes our heart fill with joy and gratitude. But, there’s a subtle shift in the essence of this festival that we, as Makers, are uniquely positioned to address.
The Dawn of Consumerism:
Diwali, once a celebration woven with the threads of creativity and frugality, has witnessed a transformative shift. Data shows a 30% year-on-year increase in Diwali-related consumer spending. From electronics to home decor, the emphasis seems to have shifted from creating to acquiring. And while economic growth is vital, it’s crucial to question whether this surge aligns with the core values that define the spirit of Diwali.
Remembering the Essence:
Diwali, historically, was a festival of lights not just in the illumination of physical spaces but in the radiance of shared joy. It was a time when families came together to create, not just consume. The true spirit of Diwali lies in igniting the flame of innovation and bonding through hands-on practices.
In the pursuit of convenience, we’ve distanced ourselves from the very essence that made Diwali special. The joy of crafting diyas, making rangoli, and innovating unique decorations has been overshadowed by store-bought, mass-produced items.
These days, only about 25% of Indians report partaking in DIY activities to celebrate Diwali. The other 75% simply head straight to shops and markets for pre-made festive wares. And I can’t help but feel something profound has been lost in this transition away from homemade traditions. Making things with our own hands allows for quality bonding time between loved ones that forged meaningful memories to last through the year.
And although we still celebrate the festival, the emotions are eroding away from it. Quickly.
Crafting Diwali Anew:
That’s why this Diwali, I’m encouraging you and all those who care deeply about community, to spend at least one evening reconnecting through frugal innovation. Get crafty in the kitchen making your favorite recipes. Design reusable Diya holders or decorative window clings that showcase your talents. Hand-craft personalized cards to send to relatives living abroad.
Even if the end products aren’t perfect, what matters most is the process of collaborating, problem-solving together and expressing gratitude for one another through creativity. Having fun and moments of joy through the process. And I can assure you these types of low-cost, high-impact activities will create memories far more special than any store-bought gift ever could. This festive season, I invite you in bringing DIY spirit back to Diwali and strengthening our real-world connections in the process.
Wishing you a very happy, and hopefully more collaborative, Festival of Lights!
